We’ve achieved consistent top-line growth for Fortune 100 brands.
And we’ve done it across every consumer target, category and country.
We’ve revitalized, transformed and grown the world’s top brands — and created entirely new ones.
CEM helped Mars understand
the drivers for snacking and how they were different from those of the candy category. Winning Best New Product of the year at WalMart, M&M Snack Mix was the company’s first true entry into the high-growth snack category.
Pepsi had made several attempts in lemon-lime
but had difficulty against Sprite. Revealing how lemon-lime’s key drivers were different from cola, we uncovered the subconscious drivers of superior light refreshment. Developing the name, product, positioning and graphics, Sierra Mist became the number 3 lemon-lime brand practically overnight.
When we began working with Post Great Grains,
Kashi had the natural cereal category all sewn up. Even though Great Grains was actually more natural, it was known only for its delicious taste. We identified Category and Brand Triggers® that helped the brand transition into the “natural cereal” category, making significant share inroads into Kashi’s domain.
Sabra, established the
U.S. hummus category and experienced tremendous growth with early adopters, but it had leveled off in recent years. By identifying the brand’s barriers and building new associations, we helped more mainstream consumers understand the wonders of hummus, jumpstarting growth once again.
We helped develop the “Kills
Germs for 12 Hours” positioning, which helped increase Colgate Total’s competitiveness against Crest. We also identified the codes and cues needed to establish a new premium “Advanced” product range which increased the growth and profitability of the overall brand.
Ragu had become a dusty brand.
By identifying the barriers preventing growth, we helped re-establish Ragu’s authentically Italian heritage and brought its forgotten immigrant founders, Giovanni & Assunta, back into the forefront. The Result: 12 continuous months of share and sales increases.
Kraft Cheese had begun losing share to private labels, so we identified the brand’s unsung cheese expertise and renamed the brand: Kraft Natural Cheese. Though Kraft had been using “real cheese” all along, they weren’t getting credit for it! By revealing their Category and Brand Triggers®, we helped them reestablish superiority and double advertising ROI.
Many smoking cessation medications were
focused on the chemical aspects of addiction. But our work revealed that the hand/mouth aspect of smoking is really the toughest barrier to overcome in quitting. By understanding the “habit” of addiction, we helped Zyban increase relevance and build a stronger emotional connection with consumers.
years in business
See how we achieve disruptive growth.
Consistent results come through our specialized services and proprietary processes.