Strategy that builds business
Our customized strategy and innovation services have been driving
disruptive brand growth for Fortune 100 companies for over 20 years.
Our broad range of services are united by CEM’s core brand-building philosophy —
that the key to success lies in consumers’ subconscious.

STRATEGY SERVICES

Business/Brand Growth Strategy
Brand Triggers®
Precise Positioning®
Shopper Insights + Retail Strategy
Digital Communications Strategy
Brand Acquisition Assessment

INNOVATION SERVICES

Platform + Product Co-Creation
Innovation Triggers  
Concept Positioning Development
Category Adjacency Strategy
Trends Tours + Immersions
Consumer BuildLIVE™ Lab

ACTIVATION SERVICES

Brand Triggers® Identification + Audit
Communications Optimization
Quantitative Stimulus Development
Agency Creative Briefings
Brand Book Development
Our work creates newsworthy results.
Visit our newsroom to see the latest from and about CEM.
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