If you want to spark game-changing growth,
you need to actually change consumers' minds.

Rooted in three disciplines —
behavioral economics, neuroscience and psychology — our proprietary Triggers® processes are the only proven way to get there.

Brand Network™

Brand Triggers®

Innovation Triggers®

Digital Triggers™

Brand Network™

Over twenty years of research has resulted in CEM's discovery of networks of associations deep in our subconscious minds that exert a dominant influence over our decisions. CEM's Brand Network™ Indicator predicts whether a brand will grow or decline and helps clients manage the constellation of associations that exists in their consumers' minds.

Brand Network Health

low

medium

high

1 2 3 4 5 6 7 8 9 10

WEAK

Brands with an abundance
of negative associations
often indicate a period of
stagnation or decline.

Vulnerable

Brands with a balance of
negative associations are
vulnerable to competitors.

ROBUST

Brands with a greater amount
of positive associations
are usually growing and
often dominate their
categories.

Brand Triggers®

Companies develop new brand strategies and positionings every day. But they're often disappointed when those strategies don't drive growth.

Brand Triggers® is the only approach proven to actually change minds and drive disruptive growth. Having pioneered Triggers® twenty years ago, CEM is still the only consultancy with a proven method for elevating brand perceptions. We've not only discovered the key to decision-making, we perfected the ability to bring competitive users into our clients' franchises.

Brand Triggers® has three distinct phases culminating in highly precise deliverables that enable you to implement strategy effectively without veering off track.

Associations

Brand Triggers®

Innovation Triggers®

Generating new ideas is not the problem. The challenge is finding successful opportunities. CEM's Innovation Triggers® is the only proven process for identifying and developing robust innovation platforms that yield years of sustainable growth. That's because we co-create breakthrough ideas together with Creative Consumers.

After generating hundreds of ideas with consumers at our BuildLive Lab™, we work with your R&D experts to narrow them down based on technical and financial feasibility. The strongest ideas are turned into fully positioned platforms inclusive of optimal language and imagery. The result is innovation that is not only further downstream, it builds on the master brand equity, delivering years of incremental growth.

Co-Creation

Innovation Triggers®

Platforms

Digital Triggers™

If you’re like many advertisers, you would like to put more emphasis on digital, but you’re concerned about the ROI. That’s where Digital Triggers™ comes in — to give you the precise codes and cues to tell your brand’s story online in seconds. Customized by platform, Digital Triggers™ distills your brand story down to a toolkit of the most succinct codes and cues for elevating your brand and driving conversion. Whether through paid, earned or owned media, Digital Triggers™ provides a clear content strategy for creating a distinctive visual brand identity across platforms - from apps and websites to social media and viral video.

Associations

Digital Triggers

Lots of companies provide
brand services today,
but CEM’s services consistently work.


We have a 20 year track record of results in brand strategy, innovation and activation.